M&C Saatchi Sydney has promoted David Govier and Rosita Rawnsley-Mason to joint creative directors. Together, the pair will lead the Tourism Australia business.

Govier arrived at M&C Saatchi in January last year as a senior copywriter. He has also worked at Clemenger BBDO, Colenso BBDO, and Saatchi & Saatchi in New Zealand and London. Rawnsley-Mason joined the agency in October last year from BMF, where she worked on Aldi. She has been promoted from senior art director. Rawnsley-Mason has worked freelance at Droga5 and as an art director at Saatchi & Saatchi and Ogilvy in New Zealand.

“Dave and Rosita are absolute quality. They are genuinely good humans and formidable creatives with the talent, flair and care for the work that is essential to drive our creative output even further. They’ve made consistently great work over their careers and they’re in the best position to continue that here on a key client. I’m super excited,” commented Avish Gordhan, executive creative director, M&C Saatchi.

M&C Saatchi Worldwide won the Tourism Australia account globally in 2018 following a pitch led by M&C Saatchi Sydney.

Recent work includes:

M&C Saatchi: Tourism Australia asks everyday Australians to be the tourists its industry needs

M&S SaatchI & Tourism Australia: Kylie’s musical Matesong hits the Brits on Christmas Day

M&C Saatchi & Tourism Australia: It’s our PhilAUSophies that make us great