M&C Saatchi & Tourism Australia have been quick to capitalise on the extra interest in Australia generated by the Lionesses win over the Matildas in the Women’s World Cup semi-final in Sydney on Wednesday evening. …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
M&C Saatchi Tourism Australia
M&C Saatchi & Tourism Australia: Ruby, the souvenir kangaroo, shows the world around Aus
October 19, 2022
Tourism Australia and M&C Saatchi have launched a new campaign, Come and Say G’day, their first global campaign since 2016. Tourism Australia managing director, Phillipa Harrison: “Come and Say G’day is unashamedly and unmistakably Australian. After …
M&C Saatchi & Tourism Australia: Hamish Blake woos the locals
February 1, 2021
It’s not humorous a take on a famous Australian movie. It doesn’t star Kylie and no one sings. It’s not for an overseas audience because, well…we’re not letting the overseas audience in. M&C Saatchi has …
M&C Saatchi creates two CDs for Tourism Australia
October 20, 2020
M&C Saatchi Sydney has promoted David Govier and Rosita Rawnsley-Mason to joint creative directors. Together, the pair will lead the Tourism Australia business. Govier arrived at M&C Saatchi in January last year as a senior copywriter. …
M&C Saatchi’s quick wit stops a US invasion in its tracks
August 26, 2020
Our M&C Saatchi may have British roots but its heart is all Australian. And it’s the agency for Tourism Australia to boot. So when a US upstart begins to mess with our national animal – …
M&C Saatchi: Tourism Australia asks everyday Australians to be the tourists its industry needs
January 22, 2020
On January 5, Tourism Australia pulled its new AU$15 Matesong campaign by M&C Saatchi, promoting Australia to the Brits, while bushfires continued to ravage the country. The campaign had run for just 11 days, having …
M&C Saatchi has replaced Clemenger BBDO Sydney as the creative agency for Tourism Australia. Clemenger had held the account since 2013, replacing DDB Sydney. Digitas has become Tourism Australia’s digital agency. Tourism Australia won a lot of …