4 of those chances come from one campaign, Game of Balls, for the Blue Ball Foundation. It’s not a startling insight that men are enthusiastic viewers of porn. What is unmitigated genius is using that insight to place a PSA for testicular cancer in a porn film.
“We’re always looking for new ways to reach people with a relevant message where they least expect it, and when it will have the most effect,” Ben Welsh, (now) M&C Saatchi’s creative chairman of Asia, noted.
“We won them over on mastur-data,” Josh Bryer, M&C Saatchi associate creative director, noted.
M&C Saatchi’s “pornterruptive”, Game of Balls, has already racked up an impressive tally of awards.
It has just added 4 D&AD Pencils to that haul. Which means, it has just won 4 chances for Australia to win D&AD Yellow or Black Pencils in May.
If you think that making advertising should be exhilarating, making this advertising clearly was.
“That shoot got awkward,” Ant Melder (now creative partner at DDB Sydney) commented.
“Doing the board was the most fun I’ve had without my pants on,” added David Jackson, digital creative director at M&C Saatchi.
M&C’s Game of Balls has won D&AD Pencils in:
- Branded Film & Content
- Digital Marketing
- Direct
- PR
M&C Saatchi has also won 2 Pencils for Optus Clever Buoy, 1 Pencil for 2 Litre Towel for Australian Weaving and 1 Pencil for Lexus Heartbeat
