M&C Saatchi has launched its first campaign for Origin Energy after winning the creative account from TBWA\Melbourne at the start of the year, a collection of TVCs using an array of film techniques from clay animation to animated illustration.

The new brand platform, Origin. Where all good change starts, focusses on the positive change that Origin is leading with an invitation for people to get involved through 90 days of change.

“This campaign is designed to highlight all of the good change that Origin is leading for our customers, the community and the planet that will mean cleaner, smarter and more affordable energy,” stated Origin group manager, marketing and third-party sales, Jeremy Weiss.

“The work is energetic, active and different than anything else in the category, reflecting the exciting changes that are happening at Origin and aiming to help bring people on this journey with us.” 

The campaign is running across TV, social, digital and outdoor.

”Together we’ve helped create a new direction, energy, and tone for Origin in one big integrated campaign that elevates them out of the category and into a place that is truly theirs,” M&C Saatchi Melbourne executive creative director Emma Robbins says.

“A place where they can drive the future change they’re so passionate about; for their customers, the community and the planet for good.”

The campaign includes a 90 days of change hub.

And Spike membership, with energy saving goals for peak hours:

Credits  

Client: Origin Energy 
Group Manager: Marketing & Third-Party Sales: Jeremy Weiss, 
Head of Integrated Communications: Patrice Bougouin:
Head of Brand: Jade Lindrea-Jones
Integrated Campaign Managers: Christina Pouzoulis & Nikki Rawling
Campaign Specialists: Vyon Contos & Eva Bauer
Brand Strategy Manager: Eve Murfet
Strategic Content Manager: Stefanie Di Trocchio
Social Media Community Specialist: Kristy Leigh
Marketing Intern: Hannah Findlay

Agency: M&C Saatchi Melbourne
Executive Creative Director: Emma Robbins
Creative Director: Russell Fox
Art Director: Jake Blood
Copywriter: Josh Thompson
Designer: Paul Theobold
Senior Producer: Tony Le
Head of Strategy: Michael Hyde
Managing Director: Michael McEwan
Business & Operations Director: Jayne Brady
Group Account Director: Milly Scott
Senior Account Manager: Linn Bodin
Account Director: Alexandra Leahy
Account Executive: Brydie Heaphy
Lifestyle Director: Jodaine Chattaway
Social Content Executive: Josh Stuart

Media Agency: Atomic 212

Production Company: Resolution
Directors: Josh Logue & Tim Dyroff
Producer: Jeffrey Jaffers
Editor: Etienne Ancelet

Sound Studio: Bang Bang Studios
Sound Engineer: Tristan Dewey
Producer: Holli Dee

Music: Studio: Song Zu, Sydney
Creative Director: Ramesh Sathiah
Composer: Nathan Cavaleri
Producer: Meg Drummond