Santa Claus and Kevin The Carrot usually appear on UK screens only at Christmas. Kevin is making an exception this year for Aldi, in support of Team GB and ParalympicsGB, in another action-packed adventure. He joins British athletes, Oliver Lam-Watson; Helen Glover MBE; Delicious Orie; and Max Whitlock OBE, to save the Games with an Olympic matchstick.

Dave Price, chief creative officer at McCann Manchester, commented, “Normally Kevin the Carrot is in rehearsals for his big Christmas gig by now. But as luck would have it, he was on holiday in Paris just as the Olympic flame blew out. Sacre bleu! In true Kevin style he was compelled to help. It was a race against thyme, but thanks to our carrot, the games were saved. So, keep your eyes peeled, and hopefully you’ll see our five-inch hero prove he’s Britain’s biggest fan.”

The campaign is running across digital AV, radio, press, digital marketing, website, leaflet, activation in Fanzones during the games, POS in store and merch that includes a limited edition Kevin plushie.

Aldi has been the Official Supermarket Partner of Team GB for the last 10 years and recently renewed its partnership to for the Brisbane games in 2032. The chain is also a recent partner of ParalympicsGB

Credits:

Client: Aldi UK

Creative Agency: McCann Manchester
Chief Creative Officer: Dave Price
Creative Directors: Clive Davis & Andy Fenton
Creatives: Conrad Robson & Sean Carey
Managing Partner: Emily-Jane Brown
Project Manager: Kim Cleaver

Production Agency: Craft London
Producer: Laura Harris
Broadcast Producer: Lucy Moore

Production Company: Riff Raff Films
Executive Producer: Tracey Cooper
Producer: Theo Cassels

Production: Psyop
Directors: Todd Mueller & Kylie Matulick
Executive Producer: Jim Brattin
Producer: George Marks

Music: Sixtyfour Music
Sound: Wave Studios
Sound Engineer: Parv Thind