Ikea has appointed McCann as its first global ad agency to streamline its advertising operations. The account will be run from McCann Spain, which had a pre-existing relationship with Ikea. The company will continue to work with other agencies in some markets. The estimated 2022 and projected 2023 global spend for Ikea is $710 million. Parent, the Ingka Group, has 379 Ikea stores in 31 markets.
Ikea has worked with Ogilvy since 2010 and as well as other WPP agencies such as David Madrid and Ingo, as well as Åkestam Holst and BBH Singapore. Host/Havas replaced CHEP Network as Ikea’s Australian creative agency in July this year. In the UK, Ikea has worked with Mother London for more than ten years. Ikea named Havas HOY its agency of record in Mexico earlier this year. Ikea Canada has worked with Rethink as its AOR since 2017.
