Did Somebody Say Menulog? The jingle that has been rocking around in everyone’s head for months has become a “song you can get down to”. That’s a quote from Snoop Dogg, and he should know; it’s his song. (Hmm, Snoop Dogg vs KKW. It’s going to be an interesting battle.)
The Menulog commercial comes from McCann London and is directed by Francois Rousselet through Riff Raff Films. It was shot on location and in Snoop Dogg’s Compound in LA and it has a story that could be yours – in the spot, Snoop Dogg has decided he’s had enough of hearing everyone’s favourite love-to-hate jingle. If it’s going to be on TV, it has to be his version.
Susan O’Brien, chief marketing officer at Just Eat (Menulog’s parent company) commented, “We know our original Did Somebody Say Menulog jingle is a bit of an opinion-divider and it led to many a conversation, as people enjoyed their favourite meals. As much as we love it, what better way to step things up a notch than to get the help of a global legend? Snoop answered our call and created a version of the song that got us all smiling. We love that he’s taken something synonymous with the Menulog brand and made it personal to him.”
The new global campaign will launch in seven markets and run from May, for a year in every territory, across TV, OOH, DOOH, social and radio.
Simon Cheng, marketing director, ANZ, stated, “Did Somebody Say Menulog was a campaign that got Australians talking about the brand in a way they hadn’t before. Love it or hate it, Did Somebody Say Menulog did its job and stuck in the minds of consumers. However, version 2.0 needed creative that aligned with how the Menulog brand has evolved and a song that would bring a bit more entertainment, enjoyment and humour to everyone.
“The unquestionable talent, originality, irreverence and mass appeal in the latest Did Somebody Say Menulog does just that. The new, genuine take on the song is unlike anything in-market and so we’ve staggered the local release to give each bit of creative for Menu-Logg the time it deserves. While Australians will have to wait to see the full version, we’re excited to be able to launch the first piece of creative, particularly at a time when Australians can use a bit of entertainment from local brands. Did Somebody Say Menulog will complement a suite of other creative in-market, which focuses on continued support for local restaurants.
https://youtu.be/rGS6CiIkJyg
Credits
Creative Agency: McCann London
Chief Creative Officers: Laurence Thomson & Rob Doubal
Chief Strategy Officer: Theo Izzard-Brown
Creative Directors: Rob Webster & Alexei Berwitz
Senior Creatives: James Crosby & William Cottam
Managing Partner: Tommy Smith
Account Manager: Joely Buxton-Smith
Senior Project Manager: Chloe Lockett
Planning Partner: Jonathon Brown
Senior Planner: Emily Ellis
Junior Planner: Ipek Erel
Lisa Carrana: Head of Design
Mark Fraser: Senior Designer
Vicky Kowchoski: Senior Designer
Production: Craft London
Chief Production Officer: Sergio Lopez
Head of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Amos Usiskin
Senior Producer: Gabrielle Flanagan
Producer: Jacob Gardner
Senior Client Manager: Vanessa Mokrab
Implementation Manager: Marta Lopez
Business Affairs Lead: Molly Strasser
Music Supervisor: Chris Graves
Audio Mixer: Giselle Hall
Editor: Douglas Flockhart
Animation/VFX: Kasia Nalewajka
Marketing Technology Agency: BYTE London
Creative Director: Louis Persent
Lead Creative Planner: George Wheeler
Senior Lead Art Director and Designer: Oded Shein
Account Planner: Alex Duns
Production: Riff Raff Films
Director: Francois Rousselet
Executive Producer: Matthew Fone
Executive Producer: Natalie Arnett
Producer: Cathy Hood
Producer USA: Jay Wintringer
Production Supervisor: Ben Oswald
Assit Production Supervisor: Joey Mendez
Assistant Director: Francois Caillaud
Casting: Sonnenberg Casting
DOP: Xiaolong “X” Liu
Production Designer: Jeffrey Higinbotham
Art Director: Mike Martella
Art Coordinator: Laura DeRosa
Prop master: Sebastian Ize
Costume designer (Snoop):Talia Coles
Costume designer (Talent): Liz Botes
Choreographer: Fatima Robinson
Editor: Amanda James at Final Cut
Post Production: MPC
VFX Lead: Alex Lovejoy
Post Producer: Ryan Hancocks
Telecine OP: Jean-Clement Soret
Music: String & Tins
Production Manager: Eimear Gorey
Sound Designer & Composer: Adam Smyth
Stills Producer: Julie Hughes
Photographer: James Dimmock
Hero Casting: Talent Republic
Advertiser: Just Eat (Menulog)
Chief Marketing Officer: Susan O’Brien
Global Head of Brand: Stuart Eaton
Global Head of Design: Colin Chan
Global Content Manager: Niall Barrow
