There are some very strange little films on the internet. Media.monks and delivery app, Gorillas, have just added to the collection. The partners have certainly broken the mould of delivery app advertising. There’s no brain worm mnemonic, food porn visuals, pop stars or music. There’s a red cabbage. On a bus.
The seven-minute film called Rotkohl [Red Cabbage] is about a red cabbage left on a bus seat (Gorillas promise to deliver in under ten minutes).
The camera rarely moves away from the bus seat. The cabbage doesn’t do anything (because it’s a cabbage). Passengers sit beside it and then leave (you see parts of them). One is a person in a bear suit, another is a dog, a third is a couple getting cosy.
The bus’ work day comes to a close, it gets cleaned and the cabbage is removed. Eventually, titles appear and tell a very strange story but at the end, you find out that if you left your red cabbage on a bus, Gorillas could deliver a replacement in a few minutes.
The film also contains some hidden Easter Eggs that lead to discount codes and a short “ad break” for Gorillas.
Rotkohl is running on YouTube with trailer clips on Instagram, TikTok and Facebook and is aimed at a German audience. Because it aspires to be an arthouse film, it will also be entered on IMDB.
In Italy, Gorillas ran a slightly mad, but less arty campaign to promote its 10-minute delivery promise:
