Who's doing what in the world of commercial creativity.
Amplitude Studios’ HUMANKIND II, the second instalment of the strategy game that invites players to build their own history of humankind, is about to launch. In other words, HUMANKIND is about to begin again. BETC …
Pasty Man is a very clever skincare brand concept. It’s “for men who love the sun but hate to die”. The brand has found a workaround for the fact that men are resistant to skincare …
The infectious excitement of a sports commentator lifts a Google product features commercial way out of the ordinary. The campaign, Look What You Can Do, was created in-house by Google Creative Lab and promotes Google …
The decade-long rivalry between WWE Superstar, Cody Rhodes, and WWE Legend, John Cena has entered Clash of Clans. And while they are best known for what they do in the ring, but their competition didn't …
For the first time, CANAL+ is running a single commercial film in 50 countries. The Beauty of Sport highlights the fullness of the sports offerings of CANAL+, with an anthem film that could easily describe …
It has been a long time since young people picked up the phone and talked. The first serial texters were Millennials. But internet and mobile provider, One New Zealand, and McCann New Zealand understand the …
Picci1, the internet’s most creative pigeon, returns to screens facing a new unlikely challenge that shows how Canva can help individuals in everyday life. In the endearing story by DUDE Milan, he finds himself facing …
The family television is sad. As a silent witness to decades of family life, the TV has watched the living room evolve from a place filled with imagination, movement, and togetherness into one where each …
It’s unusual for beer to champion women, but Tiger Beer’s new campaign challenges conventional ideas of courage for both genders, framing it not as something extraordinary or reserved for the fearless few, but as an …
The One Club for Creativity and Google have launched the first live-action global One Club AI Creative Challenge. After initial competitions in May during The One Club’s Creative Week 2026 and at Google Creative House at Cannes …
Getting people to look after Sydney’s water system is a bit of a battle. Pouring anything down the sink and toilet is a habit Sydneysiders have to lose Sydney Water so Tag, a dentsu company, …
Australian indie creative agency, History Will Be Kind (HWBK), has expanded his capabilities, acquiring DOUBLESTAR CO, the Sydney-based brand and design agency led by creative director, Jye Smith. The acquisition brings brand building and reputation-shaping …