Australia’s (self-titled) blokiest boutique PR & full-service digital agency, Men at Work Communications, has emerged victorious from a two-round pitch for the UK men’s grooming brand, Bulldog Skincare for Men — one of many brands within Edgewell Personal Care’s extensive portfolio.
Starting May 1, Men at Work will be the agency of record for Bulldog Skincare for Men in Australia, handling its general PR & Influencer campaign work. The agency has been chosen to run a difficult job. The men’s grooming market is still a tough nut to crack in Australia despite a surge of brands that has made the market cluttered with both established and challenger ranges.
The agency’s aim will be to encourage trial and adoption for Bulldog Skincare for Men’s vast range of eco-friendly products.
“Our Bulldog Skincare brand has been purpose built for men, so we’re really excited to work with the MAW team who are the perfect fit to this mantra. We have an exciting year ahead with some great plans for the brand,” sstated Rachel Pullicino, marketing director of Edgewell Personal Care.
“Obviously we’re thrilled to be working with Bulldog Skincare for Men. Their brand is the perfect fit for our agency and we look forward to doing great things for the product range.” noted Adam Mumford, managing director of Men at Work Communications.
Men at Work’s other clients include Yamaha, Fiskars, Rhino Rack, WORX, Rockwell and Kennards Hire.
The UK campaign is run by adam&eveDDB
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