Tubi has 75 million viewers and it’s tired of not being considered one of the “big kids” in streaming. So it is making a statement about its popularity – in a series of absurd claims, such as being more popular than divorce, babies…and dual-actuating drinking fountains.
The campaign comes from the master of absurd fun, Mischief @ No Fixed Address and the films were directed by Andreas Nilsson.
Mischief & Tubi’s Super Bowl “rabbit hole” campaign has racked up impressive awards recently:
Credits:
Client: Tubi
Chief Marketing Officer: Nicole Parlapiano
Senior Vice President, B2B Marketing: Cynthia Clevenger
Vice President, Brand and Consumer Marketing: Jeff Campbell
Senior Program Manager: Tiana Harris
Director, Media: Leisha Bereson
Creative Agency: Mischief @ No Fixed Address
CCO and Co-Founder: Greg Hahn
Partners & Executive Creative Directors Bianca Guimaraes & Kevin Mulroy
Creative Directors: Carl Peterson & Eleanor Rask
EVP, Production: Will Dempster
Senior Producer: Hannah Kessler
Partner & Head of Strategy: Jeff McCrory
EVP, Strategy: Ed Gunn
Strategist: Hannah Hugeback
Partner & President: Kerry McKibbin
Managing Director: Tyler Harris
Group Account Director: Sam Crawford
Account Supervisor: Anthony Williams
Partner & Head of Development: Oliver McAteer
VP, Client Operations & Delivery OOH: Petra Simpson
Senior Production Artists OOH: Gavin Gillespie & John Rodrigues
Studio Manager: Sheila Jacklin
Production: Biscuit Filmworks
Director: Andreas Nilsson
Founding Partner: Shawn Lacy
Executive Producer: Holly Vega
Producer: Cathy Green & Jay Veal
Head of Production: Sean Moody
Director of Photography: Lasse Frank
Production Designer: Jon Blud
Costume Designer: Claudia Martins
Makeup and Hair Stylist: Eva Quilez
Spain Service Company: 24/7
Producer: Edu Olavide
Executive Producer: Lole Ramírez
Executive Producer Ambassador: Jordi Mollà
1 st AD: Ferran Rial
Production Manager: Monica Canellas
Production Coordinator: Reinaldo Lancaster
Talent Coordinator: Eva Cid
Location Manager: Marcel Tomas
Editing: Mack Cut
Editor: Ian Mackenzie
Edit Assistant: Zach Gentry
Executive Producer: Gina Pagano
Post Production: BaconX
VFX Supervisor & Creative Director: Jonas Drehn
Producer: Daniella Strand
Lead Compositor: Jacob Carlsson
Compositors: Adam Isaksson, Mathias Valentin, James Johnston
Colourist: Sam Gilling
Conform & Mastering: Oliver Wozny
Delivery & versioning: Larsen VFX
Audio: Wave
Executive Producer: Vicky Ferraro
Producer: Eleni Giannopoulos
Sound Engineers: Aaron Reynolds & Austin Ferreria
Music: Human
Executive Producer: James Wells
