Tubi wants people to know that it is free for first responders who risk their lives to keep us safe. the teachers illuminating the minds of our children and the small business owners, the lifeblood of our community…
Tubi is also free for kids who skip school to throw rocks at windows, thugs and cronies who shake down small businesses for money and spend it on their girlfriends even though they have wives.
Yes, Tubi is free for everyone, and Mischief @ No Fixed Address has used it flair for captivating naughtiness and memorable wit to make that known.
(The Fox Corporation’s streaming service is free because it runs ads. That wouldn’t have been captivating or appealing to note.)
The two commercials in the campaign, Free for Everyone, begin instead with a heartwarming message of the company’s free goodness. But that message quickly turns dark as that goodness extends to people who are clearly less than worthy of receiving it.
The campaign will run on broadcast in the US through football season supported by an influencer-driven campaign in social.
Free for Everyone aims to keep up the momentum of Tubi’s rapid ruse, with more than 81 million monthly active users, commanding 2.1% of total TV viewing time and the world’s largest content library, with over 250,000 movies and TV episodes, a growing lineup of exclusive originals and more than 250 live channels.
The new campaignfollows Mischief’s launch campaign for Tubi in the UK, Watch What You Actually Want to Watch earlier this year, and Tubi is More Popular Than, which compared its audience to global phenomena like being French or having babies.
