Doctor Doom looks out over a damaged cityscape after an epic battle with the Avengers. What remains is one KFC, standing completely untouched. All KFC had to do was create a menu worthy of his name.

The new global campaign video by Mother, launches KFC’s collaboration with Marvel Studios’ Avengers: Doomsday, KFC’s most expansive collaboration to date, rolling out across more than 100 countries ahead of the film’s official release in cinemas in December.

Rather than borrowing a hero, KFC has attached itself to the film’s biggest, baddest character. The result is a limited-time Doctor Doom-inspired menu, limited-edition packaging in a dark, iron-riveted design featuring Doctor Doom’s mask, exclusive Colonel Sanders Cosplay Collection figurines and in-store activations, all built around a single character and a single idea.

Christophe Poirier, chief concept officer, KFC, stated, “This is KFC’s most expansive joint venture to date, and we can’t wait to welcome guests into our extension of the MCU. We’re not just teaming up with the most anticipated movie of the decade. We’re leaning into its biggest, baddest character, and delivering a menu worthy of the moment. This isn’t just about chicken – it’s about putting KFC at the heart of a global cultural phenomenon in the most epic way we could.”

The campaign covers video, out-of-home, social, in-restaurant and packaging in participating markets, with the campaign video adapted globally. Developed by KFC UK&I on behalf of KFC Global, it launched in the UK and Ireland on November 9 and rolls out globally until January 31 2027. Menu items, packaging and collectibles vary by market and the collaboration is not available in the US, India or China.

Credits:
Client: KFC Global, led by KFC UK&I
Fame & Partnerships Lead (KFC): Phoebe Syms 
Marketing and Partnerships UK and EMEA (Disney): Catherine Douglas
International Marketing and Partnerships (Disney): Caroline Hogan
Creative Marketing Partnerships (Disney): Andrew Staub and Evan Aaronson

Creative Agency: Mother 

Production Company: Business Club 
Director: Tom Noakes 
DOP: Aaron Mclisky 
1st AD: Jim Cole 
Executive Producers: Jay Lovelock & Tom Berendsen 
Producer: Katie Keith

Editing: Trim 
Editor: Peter Sciberras
Edit producer: Tatyana Alexandra 

Sound: King Lear
Sound Designer: Ned Sisson

Music: Pitch & Sync
Music Supervisor: Anthony Moll

Post-Prodcution & VFX: Black Kite 
VFX Shoot Supervisor & ECD: Adam Crocker
CG Supervisor: Aurelien Lemonnier
Executive Producer: Tamara Mennell 

Service Company: B2Y 
Executive Producer: Simeon Vasilev
Producer: Ivanina Burneva 
Production Coordinator: Viktoria Dimitrova