There is nothing like a surprise ending in a commercial. There is nothing like a brand with a cheeky voice. KFC and Mother’s surprise ending and cheeky voice are stellar.
Watch:
Mother commented on behalf of KFC stated, “Kentucky Fried Turkey? KFT?! You didn’t really think we were going to do it, did you? We’re KFC for heaven’s sake. And in case you didn’t know, the C stands for chicken.
“And so, despite the numerous suggestions and requests for Kentucky Fried Turkey, We’re Sticking with Chicken. After all, we’ve been making the world’s best fried chicken for more than 70 years – why would we switch lanes now?
“And what’s more, this year we’re going big, with the Stuffing Stacker – two fillets of glorious, Original Recipe Chicken, plus spicy cranberry sauce and a big, sage & onion stuffing patty.
“To mark the occasion, KFC is profiling a world-first anti-UCG campaign, one which just goes to prove – the customer isn’t always right. That tells our fans we saw them, we heard them, and ultimately…we ignored them. And for this Christmas, next Christmas and every Christmas to come – We’re Sticking with Chicken.”
Kate Wall, strategy and innovation director at KFC, added, “Customers are always right, but not when it comes to switching out chicken for turkey. We thank them for their input, but we’ll stick with the poultry we know and love.”
Credits:
Client KFC UK&I
Strategy & Innovations Director: Kate Wall
Marketing Lead: Dani Ruggles
Rebecca Bottriell: Brand Manager
Creative & Strategy Agency: Mother
Production Company: MindsEye
Director: Eros Vlahos
Cinematographer: Stephen Keith-Roach
Producer: Matthew Posner
Founder & CEO: Hughie Phillips
Founder & Executive Producer: Charlie Phillips
Executive Producer: Debbie Ninnis
Editing: Stitch Editing
Editor: Flaura Atkinson
Managing Partner: Angela Hart
Post: Black Kite Studios
Colourist + Partner: George Kyriacou
VFX Lead: Mark Stannard
Senior Post Producer: Phil Whalley
Sound Studio: No 8.
Sound Engineer & Partner: Sam Robson
Executive Producer: Karen Node
Music Supervision: The Hogan
Music Supervisor: Sean Hogan
Media Agency: Mindshare
