Ikea believes that it’s the little things in life that make the everyday more wonderful. So Mother London is helping the home furnishings retailer to brighten up everyday parts of Sheffield to celebrate the opening of its new store there.
From September 14 to 28, Ikea has been running a tour of mini-events and installations spread across the city in a campaign, Wonderful Everyday Tour, that is spearhead by a sculpture in Sheaf Square of Sheffield’s hallmark falcon perched on Ikea’s hallmark allen key.
Sculptor Jason Heppenstall, who is known for crafting animal sculptures from reclaimed materials, has created the sculpture that announces Ikea’s arrival in Sheffield. Heppenstall’s Allen the Peregrine is named after the symbol of the Steel City and the 17,126 Ikea allen keys used to make him.
The sculpture has been installed close to Sheffield Train Station to greet residents and passers-by and will do so until Thursday September 28.
Heppenstall commented, “I am so happy that I was able to bring two such big icons together in Allen the Peregrine and I hope that members of the public have as much fun with him as I did while creating him.”
Garry Deakin, Ikea Sheffield store manager, added, “We’re so excited to become a part of Sheffield’s fun and vibrant community and we’ve been delighted with the response to Jason Heppenstall’s Allen the Peregrine sculpture.
“Sheffield’s reaction to our Wonderful Everyday Tour has been fantastic so far, and we look forward to opening our doors to the city on the September 28.”