Nokia, the reliable phone. How exciting could that ad be?

Now before your cynicism starts roistering, know that Nokia’s agency is Mother.

And Nokia’s ad, shot by Hollywood director, Justin Chadwick, is very Mother. It moves fast, it grabs your heart, it makes you smile and it makes you cry. And there’s a very good chance that it will make you wish your phone was reliable like Nokia’s.

It’s the story of two mates. If you’re an Aussie, that needs no further explanation. The friends have always relied on each other. They’ve seen each other through all the trials and tribulations of life – from being bullied at school to being an emergency “ambulance” while a wife is in labour. They’ve shared all the joys.

Yes, all that’s a story that’s been told before. But again, this one’s by Mother. It’s cool. And it has the power of a G6.

The point of the story is that a Nokia phone has always been the enabler – the mateship enabler and the friend-in-need enabler.

“Our expensive glass screens are prone to crack,” Mother noted. “Our batteries zonk out by lunchtime and don’t get us started on the incessant warnings that the photo storage is full. When did our phones stop keeping pace with our daily lives?

“It’s the perfect time for a return of a phone brand that we can rely on.”

Nokia phones have always been known for their tough bodies, long battery life and overall reliability.

The film is running online globally.

Credits: 

Creative agency: Mother

Creative: Mother

Strategy: Mother

Director: Justin Chadwick

Production Company: Tomboy Films

Producer: Barnaby Spurrier

Editor: Rick Russell @ Final Cut

Post Production: Amy Richardson @ MPC

Sound: Sam Robson @ 750mph

Music: Pelican, by The Maccabees