Uber is spreading reminders across the UK to pre-book events through its new Uber Reserve service. The Mother campaign uses event tickets crafted into origami versions of Uber cars to make its reminders understood quickly and remembered readily. Journeys can be booked up to 30 days in advance.
The campaign, the next step in Uber’s brand promise to let you Go Anywhere, is running across OOH, social and digital media.
Credits:
Client: Uber
Head of Marketing UK Mobility: Ceili Hubbard
Marketing Manager: Anna Drake
Creative Director: Florentijn Diepeveen
Creative Agency: Mother
Strategy: Mother
Creative: Mother
CGI Production: Taylor James
Media: Essence Mediacom
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