Mother London gives Uber the gift of human humour in a campaign highlighting the brand’s presence in the North of England. The campaign shine with “We’ve all been there” relatability, but also bonds with its audience by reflecting local culture and colloquial language, underlining Uber’s availability in 14 towns and cities in Northern England.
The full campaign will run across TV, out of home, press, social media, radio and display.
The campaign’s witty films were directed by Max Sherman through Somesuch.Media was handled by PHD.
Credits
Client: Uber
Head of marketing, Uber UK: Maya Gallego Spiers
Head of marketing, UK Mobility Uber: Ceili Hubbard
Creative Agency: Mother
Film Production: Somesuch
Director: Max Sherman
Editor: Elise Butt @ Trim Editing
Sound: Sam Robson & Karen Noden
Post-Production & VFX: ETC
OOH Photographer: Sam Wright
Production: LGA Management
Retouching: Dennis Tufnell
Media Agency: PHD
Social Production: Mother Studios
Director: Myles McAuliffe
Post-Production: Rascal
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