This year’s Cannes Chimera winners have been announced. 870 ideas from 66 countries, across all branches of the creative spectrum, answered the call for an idea that could change the world, presented at Cannes in June.

The four winning projects come from Australia, China, Singapore and the UK.

They are:

Watch for good – Naked Communications – Australia 

Today, as pre-roll and interruptive video ads become more pervasive, ‘skip’ functionality is increasingly common as a way of ameliorating viewer frustration. This initiative partners with providers to add another option to their ad format – ‘Watch For Good’. By pressing the ‘Watch For Good’ button instead of ‘skip’, they watch the ad in full. The advertiser pays the same pay-per-view cost, but the publisher shares this, donating a defined portion of it to the Watch For Good fund, which then invests in various altruistic projects.

Personal Social Responsibility – Manning Gottlieb OMD – UK

Personal Social Responsibility (PSR) is inspired by the existing CSR (Corporate Social Responsibility) system. PSR introduces a point system that ranks personal altruism and every day acts that help address the biggest problems in the world, from sharing relevant content on social media, to donating and volunteering.

The Finish Line – Y&R, Wunderman – Singapore

THE FINISH LINE – Collects all global health and development problems into one and breaks it down by geography, demographics, and actions towards eradication until it can be presented in the form of viable steps to achieve the immediate goal. It makes the problem seem conquerable and most importantly, it makes the effort needed immediate and result oriented.

Plight Map – BBH – China

The closest many Millennials get to the developing world is when they fly over it, en route to first-world holiday destinations. Recognising this, Plight Map is an inflight map, re-designed as an interactive storytelling platform. It tells airline passengers exactly what’s below them on the ground – and lets them know what issues are happening there, in real-time.

Each of these four will receive a prize of up to US$100,000 to develop their ideas. They will also be invite to attend a workshop at the Bill & Melinda Gates Foundation in Seattle this November, to receive mentoring from previous Cannes Lions Grand Prix winners.

The brief was to develop an innovative communication concept, which would inspire Millennials to get involved with and feel connected to global health and development problems. The winners are now invited to pilot their ideas over the next six months and submit a proposal to the Foundation for funding to implement their idea.

“This year’s brief for the Cannes Chimera is a fantastic reflection of how those in the industry are continuously pushing boundaries and using their creative talents to really make a difference. By focusing on Millennials, the projects embrace technology and interconnectivity. The four successful ideas show how technology can bridge gaps and create greater awareness to really help others. The workshops with the Cannes Chimera will allow for further exploration of the strengths and challenges of the projects with the end result bringing us one step closer to achieving our goal to change the world,” stated Philip Thomas, chief executive officer of Lions Festivals.