The idea that you can gamble anywhere – even while fishing or getting your dog groomed – might not be perfect for the human race but Neil Patrick Harris’ infectious charm makes it irresistibly inviting.

The campaign for DraftKings’ Golden Nugget Online Casino features two musical commercials, with an original song crafted by MAS (Music and Strategy), lyrics from DraftKings and the tagline, Make Any Moment Golden.

The commercials – and the song – were inspired by Neil Patrick Harris’s energetic, charismatic, and swagger-filled performances. The question guiding MAS throughout the creative process was “What would Neil do?” As the song was the co-star to Neil Patrick Harris’ performance, one of the most challenging aspects was creating various versions for the spot. While the first track took a month to perfect, subsequent versions needed to be completed quickly, with lyrics that fit within the approved musical framework. Additionally, unique vocal performances were required for each version, necessitating new melodies and arrangements. 

Joey Reyes, executive producer at MAS, commented, “The collaboration between MAS and DraftKings throughout the entire process was seamless. Being on set was just another place for us to help out whenever we were needed. Neil, being the consummate professional that he is, killed it on set! He made our jobs very easy. Everyone just let him go and do his thing.”

The two commercials were directed by Caviar director, Jason Woliner, who also directed Borat Subsequent Moviefilm.

The campaign is running on TV in the US as well as online.