It has been a busy week for Netflix, which launched two stunts – one in Italy and one in the US and a global campaign this week.
Find Publicis Italy campaign here.
Here is the larger US (everything is bigger in the US) story:
Who knew that streaming TV could do good? Netflix has created two alien-themed commercials. One, a fantasy imagines aliens discovering Netflix. In the other, a stunt, Netflix transmits five Netflix stories into the zone where earth-like planets are most likely to exist.
The first commercial launched officially during the Olympics opening ceremony, capturing the world at a rare moment of “camaraderie”. In the global campaign, aliens discover Netflix and warm to us earthlings by watching its shows. The campaign’s message is carried in the tagline, The world’s stories are all on Netflix. It will be broadcast in Argentina, Brazil, Benelux (Belgium, the Netherlands & Luxembourg), France, Italy, Japan, Korea, Mexico, South Africa, Sweden, the UK and the US.
The spot was produced by The Mill and directed by RSA films director, Robert Stromberg, who directed Maleficent as well as a number of commercials. He has also been the VFX designer for TV series, Star Trek: Voyager, Star Trek: The Next Generation and Avatar.
Credits:
Client: Netflix
Creative Agency: MASH
Production Company: The Mill
Music Production: Storefront Music
Audio: Squeak E.Clean Studios
Experiential Agency: Deep Local
Typography: Typeji
The stunt was produced at Area 51, the classified US Air Force base in Nevada that has become a hub for stories about alien residents and UFO monitoring.
The surrounding area has become a popular tourist destination with its Extraterrestrial Highway. The film shows the streaming service translating five Netflix stories into alien language and streaming them into the Keplar-160 system, which was recently discovered to likely have Earth-like planets. The stunt was meticulously detailed. An astrophysicist affiliated with Search for Extraterrestrial Intelligence Institute (SETI) was a consultant to the project, and five billboards promoting Netflix originals, each 105 yards tall and 50 yards wide, were included.
