Country music is trending and Foxy Bingo is riding high on its coattails through Neverland’s next instalment of the brand’s Get Your Fox On creative platform.
Foxy Moedown leads with a freaky line-dance video using rat-tail and ponytail plaits as lassos. The 50-second commercial was directed by Noah Harris of Agile films and updates Waylon Jennings’s 1974 country hit, I’m a Ramblin’ Man. Untold’s VFX work made the dancers’ hair lassos believable and the final film was achieved using a mix of in-camera puppeteering and post-production animation.
The film is running on VOD & BVOD, supported with OOH, radio and social and digital, including the launch of a Snapchat Lens that allows users to create their own Foxy lasso moustaches, plus influencer and social campaigns as well as an experiential activation in July.
Watch the first Get Your Fox On spot:
There’s also this trend catcher from March last year. Foxy Bingo launched the world’s first mullet-only hair salon, Dirty Gertie’s Mullet Salon (named after the classic bingo call number 30), in Newcastle in the UK.
Credits
Client: Entain Group [Foxy Bingo]
Head of Brand: Sara Jolly
Brand Managers: Keely Ana Mason & Katie Lavagne
Creative Director: Henry Wickham
Designer: Georgie Cobbs
Creative Agency: Neverland
Chief Creative Officer : Jon Forsyth
Executive Creative Directors: Rich McGrann & Andy Clough
Associate Creative Director: Lloyd Daniel
Creative: Liam Crerar
Chief Strategy Officer: Lola Neves
Strategy Directors: Clemence Lepinard & Hayley Joyes
Strategist: Hugo Beazley
Media Manager: Meg Wallace
Head Of Production: Amy Coomber
Producer: Russell Taylor
Production Assistant: Haben Ghebre
Head of Client Services: Theo Jenkins
Business Director: Maggie Grigorian
Account Manager: Katie Connacher
Head Of Design: Simon Dilks
Designer: Nadine Fer
Production Company: Agile
Director: Noah Harris
Executive Producer: Myles Payne
Producer: Giles Skillicorn
Director of Photography: Joe Douglas
1st Ad: James Sharpe
Production Designer: Will Field
Wardrobe: Natalie Roar
Choreographer: Sophia Melvin
Stills Production: Wren Agency
Photographers: David Stewart & Luke Stephenson
Executive Producer: Jennifer Turner
Producer: Jodie Simms
Supplementary Production: 2 Dice Productionz
Post Production & VFX: Untold Studios
Creative Director: Jon Wood
VFX Supervisor: Chris Gooch
Executive Producers: Ian Berry & Melody Alexander
Producers: Matt Marshall & Helen Tang
Post Production: Dippin’ Sauce London
CG Lead: Danny Holden
CG Artists: Adam Crowley & Benz Vongtanee
Retouching: Gary Meade & George Lewis
Producers: Allie Cartwright & Craig Clayton
Editorial: Final Cut London
Editor: Ed Cheesman
Sound: Factory Studios
Sound Engineers: Anthony Moore & Michael Haines
Producer: Beth Massey
Music: Leland
Music Supervisors: Ed Bailie & Dhamirah Coombes
