Cerebral Palsy Alliance has appointed Orphan as creative partner, and Stan has appointed Clemenger BBDO.

Cerebral Palsy Alliance has chosen independent agency Orphan as its new creative partner for the global launch of a new evidence-based training platform.

“CPA is an amazing organisation doing incredible, life-changing work. Being trusted to help tell that story is a privilege, and something we’ll pour everything into,” stated Michelle Tirtabudi, managing director at Orphan.

Orphan Founder and CCO Ant Hatton, added, “At Cerebral Palsy Alliance they are changing what’s possible for children and families through world-leading research and education. Often, the organisations making the biggest difference in the world don’t always have the biggest budgets. That’s why at Orphan, we help brands who can’t out-spend their competition, out-think them instead. CPA is leading the way through innovation. Our job is to make sure the world sees it.”

The new creative work, from Orphan, will begin rolling out nationally across Australia and the UK from mid-July, and will launch in the United States in September.

Meanwhile Clemenger BBDOhas been appointed as the creative agency for leading Australian streaming service, Stan, following a competitive pitch process.

Owned by Nine Entertainment, Stan is Australia’s leading and only locally owned streaming service, offering unlimited access to movies, TV series and original productions, alongside a premium lineup of live and on-demand sport on Stan Sport. 

Clemenger BBDO co-CEO, Sheryl Marjoram, stated, “Sometimes pitch processes tell you everything you need to know about the brand, business and people, right in the first meeting. This was one of those pitches, and we’re incredibly proud to have won. We gelled with the team, their ambition for Stan and their commitment to creativity instantly.”

Stan marketing director, Michelle Chandran, added, “We’re thrilled to appoint Clemenger BBDO following a closely contested pitch. From the outset, their creative ambition matched our own – to push boundaries and prioritise high-impact storytelling that resonates with our audiences. Throughout the process, they demonstrated an instinctive understanding of our brand and our desire to tap into the cultural zeitgeist. We’re looking forward to partnering together to deliver premium, impactful work that keeps Stan at the forefront of Australian entertainment.”