A surprise election announcement in the UK didn’t catch MoneySuperMarket unawares. Agency, New Commercial Arts, that also added the brand’s voice to conversations about the 2024 Budget announcement in March, has released a very smart, very quick carpe diem, that replays the old New Labour motto, Things Can Only Get Better.
In March, the tactical ad was placed next to a preview of the budget announcement in Metro. That is very well played.
MoneySuperMarket election adNew Commercial Arts MoneySuperMarket election adNew Commercial Arts MoneySuperMarket UK election ad
