BETC Paris has promoted American creative, Nick Bakshi, to executive creative director. After a remarkable first stint at the agency between 2017 and 2022, where he made a name for himself on campaigns for Duolingo, Coca-Cola, and evian, Bakshi returned to BETC Paris at the end of 2023 as creative director, rejoining from LePub Milan, where he distinguished himself with Heineken campaigns such as The Social Swap, Landromatch, and by designing the first Heineken 0.0 commercial for the Super Bowl, Shrinking and Drinking. Bakshi began his career at GREY New York, where he spent three-and-a-half years before moving to France to spend three years at Ogilvy Paris.
Since 2023, Nick has taken over the creative direction of the Citroën account and has successfully steered the brand’s creative shift towards more humour and spectacle with high-impact global campaigns such as The Revolution, The Alien, and The Hunt For Hibernation. He has also been a driving force in the design of original marketing activations for Citroën, such as Bumpboards, that has won awards at several advertising competitions (Cannes Lions, Eurobest, LIA Awards, etc.).
As executive creative director, Nick will be responsible for continuing BETC’s creative excellence, contributing to the agency’s development through new business pitches, and continuing to recruit international creative talent under the leadership of Bertille Toledano and Stéphane Xiberras, presidents of BETC.
Cover image l-r: Bertille Toledano, Stéphane Xiberras, Nick Bakshi
