Consequences can have consequences, that have consequences…and so on. Consequences can be more severe than you expect.
Agency, Noah’s Workshop, has turned this maxim into a very watchable campaign for Deliveroo Hong Kong’s relationship with McDonald’s and its New Big Mac Sauce. In the campaign, consequences are a long and very funny chain with hyperbole driving the humour. One commercial is a zany story about what happened when a young man failed to order a Big Mac with Big Mac promptly enough for his father. An act of tardiness lost him an inheritance – to the family cat. Adding to the chance that the spot will go viral, the commercial features Tyson Yoshi, a well-known Hong Kong singer with a strong presence on social media.
Credits:
Agency: Noah Workshop
Client: Deliveroo
Production Company: Birthday Limited
