New York Festivals 2025 AME Awards for advertising and marketing effectiveness is open for entries. The AME Awards celebrate the power of strategic planning and creative execution to achieve extraordinary results and set new benchmarks for effectiveness.
Nine new categories across Best Use of Discipline, Best Use of Medium, Creativity for Positive Impact, and Products & Services have been added to align the awards with evolving trends.
“We are thrilled to introduce 2025’s new categories, which reflect the evolving landscape of marketing, spanning audio branding to creativity intersecting with sustainability. Our world-class jury, composed of trailblazing creative leaders and strategic visionaries, is ready to evaluate this year’s groundbreaking entries and honor campaigns that push the boundaries of effectiveness,” stated Gayle Seminara Mandel, VP, executive director, AME Awards.
AME’s new categories honour campaigns that harness cutting-edge technology, inspire audience engagement, and champion sustainability. Updates include advancements in audio branding, interactive storytelling, and shoppable media, as well as exploring the emotional resonance of ASMR in advertising, artificial intelligence, and fostering a circular economy. These innovations highlight AME’s dedication to recognising work that achieves business goals while driving meaningful societal and environmental impact.
Jury selection is now underway for the 2025 AME Awards. AME’s juries are recruited from five global regions, Asia Pacific, Europe, Latin America, Middle East & Africa, and North America. The strategic innovators and creative leaders chosen bring diverse global expertise and industry insights into the rigorous evaluation of all entries, ensuring a comprehensive and balanced perspective.
Each year, the AME Report analyses the results of the AME Awards jury sessions offering a global ranking of top-performing agencies and brands.
Explore the 2024 AME Report.
The final deadline to enter the 2025 AME Awards competition is June 15, 2025. Find information about competition rules and regulations, categories, and additional information here.
