Pre-Christmas shopping can be so aaarggh!!! Brahma Kumaris and Justin Ruben’s new agency, Oblong, are helping shoppers to feel more aaahhh!!! With their soothing posters.

Oblong and Brahma Kumaris spoke to psychologists and experts in art therapy to make sure the posters, when viewed and read, gave people a sense of calm.

Data was then used in the media buying process to make sure the posters have been placed in areas where people needed them most and as they felt the most stressed, certain areas of the CBD, shopping precincts, shopping car parks and the middle of suburban shopping centres were chosen.

Oblong CCO and founder, Justin Ruben, commented,, “I think we can all admit, this year has been difficult for a lot of people, with the cost of living crisis and various world events. Hopefully these posters can provide people with a little bit of calm, even when they’re running around the streets doing last minute Christmas shopping.”

Gabrielle Martin, director, programs and events at Brahma Kumaris, added, “We love the calming shapes created by Oblong and the way they can create a little light for people at this very stressful time.”

The Brahma Kumaris is also planning an event at the Sydney Opera House in April which they hope will bring even more lightness to people’s lives.

Credits
Client: The Brahma Kumaris
Brahma Kumaris CEO: Charlie Hogg
Brahma Kumaris Director of programs and events: Gabrielle Martin

Agency: Oblong Creative
CCO & Founder: Justin Ruben
Creative Directors: Justin Ruben & UNKL
Art Director & Designer: Pim van Nunen
Media: oOh!media
Senior Business Manager: Eloise Flores
Campaign Executive: Isabella Persico