This might be one of the most powerful sports motivation ads of all time, rivalling the greats of the genre – Nike, Adidas and Under Armour  Except it’s not a sports motivation ad. Well, not unless you count masturbation as a sport. The ad by Madrid agency, Officer & Gentleman, is for Pornhub.

And its voiceover, which at first you think is full of might, is actually full of double-entendres. Even the campaign hashtag joins in the fun. It’s #BeatYourself, mimicking Under Armour’s #RuleYourself.

https://youtu.be/NfA5tj8zseU

The socks are real. And a little gross. They feature male and female porn stars with their mouths open until you curl your hands. Yes, this line of “pro gear for your feet, and your hands” is to be worn on the hands for those special occasions.

Credits:
Agency: Officer & Gentleman
Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz

Creative Director: Edu Lozano
Art Directors: Alex Katz, Daniel Marco Muñoz, Luis Álvarez
Copywriters: Javi Iñiguez de Onzoño, Mónica Gramunt, Javi Dieguez

Managing Director: Jose Ortiz
Account Director: Alejandro Fata
Agency Producer: Beto P.F.
Strategic Planner: Ainara Aizpuru

Packaging Design: Luis Álvarez Web Design: Daniel Marco Muñoz

Production Company: Bosalay Films

Director: Iñigo Jiménez
Executive Producers: Pablo Zorrilla & Felipe Salas
Producer: Unai Somoza DOP: Hugo Prats
Colour Grading: Rodrigo Carrasco

Music: Rodrigo Carrasco
Sound: The Lobby