Pornhub has been using its popularity to champion something other than the enjoyment of sex for a while now. It has a philanthropic arm, Pornhub Cares, that uses the enjoyment of sex to champion of the health of the planet.
Its newest initiative is The Dirtiest Porn Ever. This would also be the raunchiest porn ever, given that it’s a video of a couple having sex on the beach, if you could see what was going on. You can’t. And that’s the point. Pornhub asked its most popular amateur couple, LeoLulu, to have sex on one of the most polluted beaches in the world and used the pollution as camouflage. They’re hidden behind a discarded plastic bottle. Meanwhile, the Pornhub clean-up crew strips the beach of the rubbish strewn all over it.
The viewer’s reward for paying attention to the video is a message that they can watch the uncensored version on Pornhub’s website. They will first be given information about ocean pollution and advice for preventing it on the home page, which also encourages other porn stars and amateurs to shoot similar scenes.
For each view of the uncensored video, Pornhub will make a donation to Ocean Polymers, a non-profit that specialises in solutions to collect and process plastic waste from the world’s oceans. As more than 6.5 million tons of litter is dumped in the world’s oceans every year, all hail to everyone involved in the project.
https://youtu.be/nskUHvjylEA
“The initiative and support from Pornhub is inspired and appreciated. While I’m sure for some it may not initially appear like the most obvious match for our project, we are thrilled that Pornhub has engaged with us and displayed a commitment to utilising their voice and reach for positive action,” stated Heather Wigglesworth, executive director and project and operations manager of Ocean Polymers in a press release.
“We are all part of the problem and must work together to find solutions. This is a brand with significant global reach spanning all demographics, so it is a very effective platform to raise awareness and support for the crisis we face in our oceans today. It would be great to see more companies of this size and stature taking the same responsibility with the audience they engage.”
The campaign is the idea of Spanish agency, Officer&Gentleman. Its predecessor, Beesexual, which hacked porn videos by replacing the people with bees and flowers but left the original soundtracks of moaning and dirty talk intact, was by BETC.
Officer&Gentleman also created the humorous plant-saving Wankband for Pornhub in 2015:
And the first ever song made entirely out of sounds produced by sex toys in 2017, to promote Pornhub’s partnership with Ann Summers, the adult toy retailer and the launch of an exclusive sex toy line for couples and males.
https://youtu.be/evX2Q5bcpa0
