Expressing gratitude and understanding for people’s Covid struggles probably veneers a little feel-good onto brands, but Pornhub and its agency, Officer & Gentleman, are offering something far more practical – 1 billion free ad impressions. Pornhub is offering free ad space. The site gets more than 120 million unique visitors every day so that’s quite an offer.
The campaign targets small business owners throughout the world, those with less than 100 employees, many of which have had to stop operating during Covid lockdowns. The ads, created by Officer & Gentleman are in line with Pornhub culture – they’re full of naughty puns. Even the name of the campaign, Big Package for Small Business, stays true to Pornhub’s fun personality.
To be eligible, businesses sign up at www.pornhubpackage.com. A team from Pornhub’s marketing, advertising and sales teams will choose 100 winners. TrafficJunky, an online ad platform that serves ads on adult sites, will place the custom ads on Pornhub strategically, based on geographical demographics and other factors. Some businesses will also be promoted on Pornhub’s social media accounts.
https://youtu.be/VtfWmAX8lYg
“We noticed that when it comes to which businesses are more easily bouncing back from the pandemic—size matters—and over 100,000 small businesses have already permanently closed due to coronavirus,” stated Corey Price, vice president of Pornhub. “Bolstering an eclectic user base made up of various demographics, businesses that advertise with us are not only able to connect with their target audience but enhance their overall brand visibility—especially during this time when the world is more digitally connected than ever.”
Credits:
Agency : Officer & Gentleman
Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz
Creative Supervisors: Gonzalo Arica & Ricky Solano
Agency Producer: Beto PF
Managing Director: Jose Ortiz
Account Maangement: Mayte Fontán, Inma Ortega & Alba Dominguez
Production Company: Wildboar Productions
Director: Leonardo Cosme
Executive Producer: Yago Carvajal
Production Tokyo: Sucreme
Production Rio de Janeiro: Cosmocine
Production Milan: Mattia Ramberti @ Masaboba
Production NYC: Residency Content
Production Madrid: Kiss & Ride
