Ogilvy Australia has won a competitive Nestlé pitch which extends its relationship with the brand to include a range of work for the Uncle Tobys Masterbrand and Cereals business.

The agency has worked on Uncle Tobys Snacks for more than fifteen years, and its broader role now includes leading the Uncle Tobys Masterbrand development and executing a suite of work for sub-brands such as Traditional Oats, Oat Sachets, Plus and Breakfast Bakes.  The win marks the first work with its Masterbrand and Cereals portfolio.

“We’re incredibly proud of the work we have undertaken for Uncle Tobys over the past fifteen years.  We are now equally excited to use that experience in developing the new Masterbrand positioning for one of Australia’s truly iconic brands,” stated Ogilvy chief executive officer, David Fox.

Michelle Katz, head of marketing at Cereal Partners Worldwide, stated, “We are thrilled to be working with Ogilvy, and with the team now partnering with us across the entire Uncle Tobys brand we are excited about the future for this iconic Aussie brand.”

Work begins immediately.