Ogilvy gets Puma’s Big Shots to uncover its little shots

With Ogilvy Melbourne’s help, Puma found its Big Shot material, the young stars of the future in soccer, rugby and AFL, in January this year. And Ogilvy collected the foundations for its Puma Big Shots campaign, which launched this week.

In January, the agency got some of Australia’s best athletes, including players from the NRL, AFL, A-League, W-League and Super 15 Rugby, to help Puma to scout out tomorrow’s Puma superstars, now aged 10 -16, at the Puma Big Shot open tryouts.

Puma took over the Bondi Beach Pavilion and created a drill course to reflect a real football testing ground environment on par with professional standards.

Jake Friend of the Sydney Roosters, Jarrad McVeigh of the Sydney Swans, and Vedran Janjetovic of Sydney FC were some of the stars helping out on the day, offering tips and support to the aspiring Big Shots.

Those who proved to be Big Shot material were given an official Puma sponsorship, which included a stack of Puma gear for themselves and their teams, plus a starring spot in the Puma campaign.

The creative for the campaign was created from the interviews conducted with each of the Big Shots in order to capture their personalities and stories.

Puma Oceania general manager, Paul Gautier, commented, “We are very excited to launch the PUMA Big Shot campaign this week and present our new PUMA brand ambassadors.

“There’s no doubt in my mind that our six winners are Australia’s next young football superstars and worthy recipients of a Puma sponsorship. We’re thrilled to be involved in this way with their future sporting development.”