Ogilvy India has added to the world’s funniest bank heist ads. Its story for Cadbury Bournville invites people to rediscover the beauty of pausing to savour the moment in a world where life has become a whirlwind of tasks and distractions.
Don’t Rush It blends high-octane drama with absurd humour to place Cadbury Bournville in the realm of the mindfulness movement and ironically, inspire a discerning audience (given that bank robbers are not), with the idea that the taste of Cadbury Bournville deserves to be savoured not gulped.
The new Cadbury commercial had big shoes to fill. Watch Cadbury 5star India’s bank robbery commercial from 2015 – also by Ogilvy India.
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