Ogilvy Network ANZ continues to build its pool of proven creative talent, with latest hire Lisa Down and Leila Cranswick as creative directors in Sydney.
The duo will work with Ogilvy Network ANZ chief creative officer, Toby Talbot, as well as the Ogilvy Sydney creative leaders. Cranswick and Down have been building their reputation together for several years at BMF as associate creative directors and innovation leads across a range of leading brands, creating award-winning campaigns for clients such as ALDI, Tourism Tasmania, TAL, the Federal Government, and Insuranceline among others.
Talbot stated, “To say I’m excited that Lisa and Leila are joining Ogilvy would be something of an understatement. The strength and depth of their work at BMF really impresses. The Tourism Tasmania Off Season. Divine. One Talk at a Time for New South Wales Government. Deftly handled. I can’t wait to see what they do for us as newly minted CDs.”
Ogilvy Sydney executive creative director, Bridget Jung, added, “Bringing a team of this calibre to Ogilvy is truly exciting and speaks volumes about our continued commitment to investing in the best creative talent. Beyond the work, they’re smart, nice and rock a great line in alliterated first names.”
Cranswick brings a broad range of experience to the role, having spent close to eight years working abroad in the photographic industry, before turning her hand to art direction. In nearly a decade of advertising, she’s worked on ALDI, Tourism Tasmania, TAL, Budget Direct and Harley Davidson as well as winning joint Award School Tutor of the Year in 2020.
During her nine-plus years at BMF, Down’s experience includes everything from leading ALDI retail copy to creating highly effective integrated campaigns for nearly every client in the building. She has tutored Award School and presented at D&AD Shift Sydney.
The pair commented, “The enthusiasm about Ogilvy from Toby, Bridget and the rest of the team was palpable from the start, and clearly it became pretty infectious. We’re excited to move into the next phase of our careers with great agency leaders and clients.”
Down and Cranswick’s hire follows other recent creative appointments across the Ogilvy network, including Chris Andrews and Ant Simmons as GCDs in Melbourne, and a range of creative promotions within the Ogilvy Sydney team.
