Omnicom has brought together Omnicom Studios, eg+, Designory, Mother Tongue, Link9, and the production departments currently housed within the company’s creative networks and agencies to create a new content production practice.
Omnicom Production will be led by Sergio Lopez as CEO. Its headquarters will be in New York, and it will initially launch in the US. With more than 3,000 Omnicom professionals, it will have the talent and resources to drive innovation, invest in the latest tools, and expand its strategic partnerships.
Lopez has worked in advertising production for over twenty years, amasssing more than 500 industry awards. Over the past decade, he has led production efforts McCann, Anomaly and most recently, Publicis Production, as global CEO. He has a demonstrated history of elevating both creative and production standards while helping lead diverse and talented teams. Lopez also has a penchant for change management, content supply chain and technology and a proven track record of envisioning and creating models that combine efficiency and scale with award-winning craft, underpinned by technology.
Omnicom Production will provide scaled content solutions through its global network of studios powered by data-led technology. It reaffirms Omnicom’s commitment to crafting content across the entire consumer journey that inspires and drives results. It will be one of the largest production operations globally that deliver both creative and performance without compromise and is the latest move by Omnicom to transform its content and production capabilities.
In 2023, the company announced a first-of-its-kind partnership with Adobe to provide its networks and agencies enterprise access to Adobe’s Content Supply Chain solution. It then further invested in the area by acquiring the creative studio Coffee & TV and forming Omnicom Studios.
These newer offerings are connected to Omnicom’s longstanding internal solutions, that include Artbot, its intelligent content automation system, and Omni, its open operating system. To strengthen these tools and capitalise on the opportunities that AI and automation present to production services, it has also deepened its existing partnerships with Adobe, Amazon, Getty, Google and Microsoft and gained first-mover access to their Gen AI models.
“Omnicom Production represents another bold step in the evolution of our content production offering, and we are excited to embark on this journey with Sergio at the helm,” stated John Wren, chairman and CEO, Omnicom. “By unifying our production operations under one roof and connecting it to our data technology suite, we can provide our clients access to a wider range of talent, specialised skills, and services. This move will significantly accelerate how our clients can create content at scale in a simpler, more integrated and effective way.”
“The need for global production that can efficiently deliver uncompromised, high-performing creative has never been greater. Omnicom’s agile production proposition meets this demand head on,” Lopez added. “Today, clients are demanding more customised content to be delivered across more media channels than ever before, and at faster speeds. Omnicom Production will offer them the scaling and optimising they need for the modern world by bringing together diverse talent, skill sets, and the latest technologies.”
