Australia sits in eighth place in the list of finalists for the for the 45th annual One Show, with 59 of the 1,7643 finalists.
Australia’s top performers are:
- CHE Proximity Sydney with 10 finalists, including 7 for Cochlear’s The Hearing Test in Disguise.
- Clemenger BBDO Melbourne has 9 finalists, including 5 for Airbnb Until We Belong.
- Ogilvy Melbourne has 6 finalists for AAMI SmartPlates
Ogilvy Melbourne: AAMI’s app gets L-platers ready to drive (bye-bye logbook)
- VML Sydney has 4 for McDonald’s Australia Snaplications
- Columbus Melbourne & BWM Dentsu Melbourne have 4 for Victorian Government’s Bush Fire Aid Alert
- Host/Havas Sydney has 4 for Palau Legacy Project’s Palau Pledge
https://youtu.be/X-aWWM6Zhpo
https://youtu.be/KhuY8eNLzBM
View the complete list of The One Show 2018 finalists by discipline here.
This year’s One Show finalists come from 42 countries and were selected from 19,800 total entries.
The finalists ranking by country is:
#1: US with 669
#2: UK with 117
#3: Japan with 94
#4: Canada with 86
#5: Germany with 78
#6: Brazil with 70
#7: France with 65
#8: Australia with 59
The best performing agencies are:
BBDO New York has the most One Show finalists. Its 68 include 10 for Downtown Records’ Live Looper featuring the band, The Academic, and 8 for P&G, The Talk.
BBDO NY: P&G presents the talk a mother should never have to have with her child
Ogilvy & Mather Chicago has 34 finalists, including 16 for SC Johnson’s Kiwi Portraits Completed campaign and individual ads.
Wieden+Kennedy Portland has 33 finalists, including 11 for a variety of KFC work and eight each for Old Spice and Nike entries.
Dentsu Tokyo has 32
McCann New York has 29
Droga5 New York has 25
Jung von Matt Hamburg and DDB Paris have 21 each
AlmapBBDO São Paulo and DAVID Miami have 20 feach.
The best performing entries are:
#1: Ogilvy & Mather Chicago’s Kiwi Portraits Completed campaign and individual ads for SC Johnson, with 16 spots
#2: Droga5 New York’s The Truth is Hard to Find campaign and ads for The New York Times, with 14
#3: McCann New York’s Fearless Girl for State Street Global Advisors has 13
=#4: Cossette Toronto’s SickKids VS work for SickKids Foundation has 11
=#4: DAVID Miami’s Google Home of the Whopper for Burger King has 11
The One Club for Creativity awards shows each have their distinct focus. The One Show focuses on creativity of ideas and quality of execution, while the ADC Annual Awards maintains its historical concentration on craft, design and innovation.
This year’s winners will be announced on two nights of The One Show during The One Club for Creativity’s Creative Week, May 7-11, 2018 in New York.
The first night of The One Show, covering Branded Entertainment, Design, Direct Marketing, Health, Wellness & Pharma, Intellectual Property, Moving Image Craft, Public Relations, Responsive Environments, Green Pencil and Cultural Driver will be Wednesday, May 9, 2018.
The second night of The One Show, awarding work in Cross Platform, Film, Interactive, Mobile, Print & Outdoor, Radio, Social Influencer Marketing, Social Media, UX / UI, Penta Pencil, Best of Show and other special awards, takes place on Friday, May 11, 2018.
