The One Club for Creativity has announced the global finalists for The One Show 2024, including 246 from APAC.
Leading the region is Dentsu Tokyo with 18 finalists, including eight for My Japan Railway on behalf of JR Group, Japan Railway 150th Anniversary campaign.
Leo Burnett India Mumbai has 12 One Show 2024 finalists, including four each for Lay’s India Lay’s Smart Farm and IKEA Skip Ads That Save Time. Also with 12 is VML Australia Melbourne, all for FitChix on behalf of Honest Eggs Co.
The Monkeys Sydney has 10 finalists, with six for Sydney Opera House Play It Safe.
M&C Saatchi Melbourne has nine finalists, all for Minderoo Foundation The Plastic Forecast.
Tied with eight One Show 2024 finalists each are Ogilvy India Mumbai (six for Brooke Bond Taj Mahal Tea Megh Santoor, Ogilvy Singapore (5 for The Coca-Cola Company, Coke Studio Video Vinyl), and TBWA\Hakuhodo Tokyo (5 for Koushi Chemical Industry Co., Ltd. Shellmet).
APAC finalists by country and region are Australia with 66, Japan with 42, Singapore with 29, India with 28, mainland China with 25, Thailand with 19, New Zealand and South Korea with eight each, Taiwan-China with six, Hong Kong-SAR with four, Indonesia, Malaysia, and Philippines with three each, and Kazakhstan with one.
This year’s global jury selected 1,794 finalists from 50 countries and regions. The complete searchable list of finalists for The One Show 2024 is available here.
Globally, FCB New York leads the world with 50 finalists, including 45 for Dreamcaster on behalf of AB InBev, Michelob ULTRA. Dreamcaster is also the entry with the most finalist selections.
TBWA\Media Arts Lab Los Angeles is second with 39 finalists, including 12 for Fuzzy Feelings, seven for AirPods – Quiet the Noise, and six for Another Birthday, all for Apple.
With 33 finalists is Rethink Toronto/Montreal/Vancouver, including 11 for Kraft Heinz Heinz Ketchup Fraud, and 10 for Coors Light Coors Lights Out.
FCB Chicago has 32 finalists, including 26 for Banned Books Club on behalf of Digital Public Library of America. Publicis Conseil Paris has 30 finalists, with 10 each coming for Renault Plug-Inn and Solar Impulse Prêt à Voter.
Rounding out the top 10 entrants for finalists entries are Serviceplan Germany Munich with 27, Marcel Paris with 26, FCB Canada Toronto and Ogilvy UK London with 24 each, and McCann New York with 23.
All finalists will win Gold, Silver, or Bronze Pencils or Merits, to be announced on May 16 and celebrated at The One Show 2024 awards ceremony on May 17, 2024 at Cipriani Wall Street in New York during Creative Week.
Visit Creative Week 2024 for more information and to buy tickets.
