A year ago, Dr Pepper, (wildly popular in the US) relaunched its brand in the UK, with a Gen Z-enticing brand platform, complete with packaging redesign and and the campaign, Try More Weird, it’s first on more than a decade.

Gen Z’s fascination for the weird, wild and unfathomable has only grown since then. Now the Coca-Cola brand and agency, Pablo, have amped up Dr Pepper’s connection to weirdness (and Gen Z’s predilection for travelling down social media rabbit holes), interrupting moments of boredom in social media with a perfectly timed dose of weird:

Included in the zany new push is a digital promotion called Can-sultation. People can get a free Can-sultation with the Doctor, by

​clicking on links across the brand’s social media ads to reach a chatbot, with whom they can tick off their symptoms of boredom, including vacant staring, enjoying Excel, or having an urge to iron.

If the Doctor deems them to be in need of some ‘weird’, they receive a digital voucher via Zappit to claim a free 500ml bottle of Dr Pepper or Dr Pepper Zerooo from participating stores (until October 6).

Can-sultation and Try More Weird are also being supported by OOH.

Credits:

Agency: Pablo London
Executive Creative Director: Dan Watts
Creative Directors: Gustavo Bonzanini & Adam Reincke
Creatives: Rohit Tharakan and Fei Waller
Managing Director: Harriet Knight
Account Management: Alex Worthington, Lucy Machin, Tom Etheridge & Tilly Humphreys 
Strategy: Chris Turner, Oliver Edridge
Project Management: Emma Thompson & Kieran Worboys 
Production: Tom Moxham, Adrianne Langley & Haben Ghebre
Animation & Motion Graphics: Mark Harrison & Sam Barcham
Design: Viren Patel, Emily Forrester, Steve Savory & George Willment

Production & Post House: Agile Films
Director: Louis Bhose
Producer: Harry Chambers
Production Assistants: Ben Heath, Francis Rudd
1st AD: Alasdair Copland
DOP: Nicolas Booth
1st AC: Christian Wood

Editors: Louise Bhose, Oli Birginshaw 7 Martin Flicking
Sound House: 750MPH
Sound Engineer: Mike Bovil

Nutter Butter is also cashing in on Gen Z’s passion for weirdness: