The Cannes Lions 2015 jury presidents have been named. Who are they and what will they be looking for during judging?

Radio Jury President:
 Paul Reardon: executive creative director, Whybin\TBWA Group Melbourne, Australia.

” My criteria for judging work is pretty simple. I look for brilliant ideas that are strategically relevant and flawlessly crafted. The really, really hard part is finding those ideas. But that’s the exciting thing about Cannes Lions. The show is so big and attracts so much talent, you know that brilliance is out there, hiding amongst thousands of submissions. I’m honoured to be guiding the hunt in Radio in 2015″.

Branded Content & Entertainment Jury President: 
David Lubars: chief creative officer, BBDO Worldwide, Chairman, North America.

“To me, it’s the most exciting part of Cannes Lions right now and maybe the most important.  All these different areas are smashing up against each other really fast; the category helps give context and horizon lines.”

Creative Effectiveness Jury President: 
Wendy Clark, president, Sparkling Brands & Strategic Marketing, Coca-Cola North.

“Creativity and Effectiveness cannot be mutually exclusive outcomes. Creativity fuels compelling storytelling and innovation that, in-turn, fuels positive impact and outcomes for brands. I’m looking forward to reviewing this year’s entries and seeing how our industry has once again raised the bar on great creativity and effectiveness.”

Cyber Jury President: 
Jean Lin, global chief executive officer, Isobar.

“We are living in the most exciting of times in our industry and the digital landscape has never been at more of a tipping point, into the era of Brand Commerce in which digital technology infuses brand experience with transactions and innovation. It is the perfect time to take up the presidency of the Cannes Lions Cyber Jury – witnessing the redefinition of digital creativity. I am honoured to lead a jury of my peers and excited to see work and ideas from across the world.  At Isobar, we strive daily to deliver what we call “Ideas Without Limits” and this is the lens I will view entries through and will ask my fellow jurors to do the same.”

Design Jury President: 
Andy Payne, global chief creative officer, Interbrand Group.

“I hope as a jury we can champion the value of design – yes celebrate the beauty and the craft but 
understand that the true value of design is in ideas – ideas that move companies, organisations, brands and people forward to better and more inspiring experiences.”

Direct Jury President 
Judy John, chief executive officer & chief creative officer, Leo Burnett.

“It’s an incredible honour to be the first Jury President for Canada. I’m looking forward to the discussions around the inspirational work with a world class jury.”

Film Jury President
: Tor Myhren, president & worldwide chief creative officer, Grey.

“Every year Cannes Lions sets a new bar for global creativity, and being president of the Film jury is thrilling. I continue to believe that even in the digital age, film remains the most powerful form of storytelling. We will look for what’s truly “new” and reward brave and remarkable work. I can’t wait.”

Film Craft Jury President
: João Daniel Tikhomiroff, founder, partner-director, Mixer, Brazil.

“From the script to the sound, “craft” is the structure that supports an idea. In a world overflowing with information, engaging the audience is becoming increasingly challenging. But that is exactly what I will look for. By achieving excellence in craft, we can actually touch people and make them cry, laugh, think, change. The idea is the soul. With a body, it becomes alive.”

Media Jury President
: Nick Emery, global chief executive officer, Mindshare Worldwide.

“It is our responsibility, and that of the Cannes Lions awards, to champion media at its very best – not just the glitz and glamour, but the connection of data, insight and execution that makes media so compelling. Everything today begins and ends in media. Media is fame and money, ideas and accountability, Hollywood and A Beautiful Mind. Our duty, and what Cannes Lions should represent, is the challenging of the status quo, the provocation of creating new things and not just counting what we already know.  Cannes Lions is a celebration of technology, content and invention, and the Media Lions sits at the centre of that world.”

Mobile Jury President
Joanna Monteiro, vice president creative director, FCB, Brazil.

“It’s a true honuor to have been selected as president of the Mobile jury, a category that unleashes great potential for creative work. In a time when dialogue between brands and their consumers is crucial, there’s nothing better than mobile.”

Outdoor Jury President: 
Juan Carlos Ortiz, president & chief executive officer of DDB Latina & creative chairman of DDB Americas, Colombia.

“In life and during my career, I’ve always believed that the simplest things can also be the most meaningful. If you stop for a moment and think about it, everything falls into human nature, human insights. Outdoor has always represented the magic of simple ideas, ideas with real power. It’s an honor to be judging this year in this category as one of my main expectations is to see how we as creatives, have evolved and can apply things such as technology within the DNA of our human insights and see them reflected in the real world.”

PR Jury President: 
Lynne Anne Davis, president & senior partner, FleishmanHillard Asia Pacific.

“What a thrill and a privilege to chair the jury responsible for selecting the year’s most inspired public relations work from all over the world.  PR is at the heart of the world’s greatest campaigns.  It’s a highly dynamic discipline that is constantly elevating its power by making emotional connections, revealing human truths, opening minds, touching hearts and inspiring action in ground-breaking ways. The 2015 Cannes Lions showcase is set to be the richest, most creative yet.”

Press Jury President
: Pablo del Campo, worldwide creative director, Saatchi & Saatchi.

“In an industry transformed by new media, print still represents the toughest creative challenge. Print has only one sensory dimension so the idea has to work hardest. Originality, simplicity and surprise need to combine to create a singular emotional moment, which makes this an exciting category to oversee.”

Promo & Activation Jury President: 
Matt Eastwood, worldwide chief creative officer, JWT.

“It is both an honour and a privilege to lead the Promo & Activation jury. Today, clients look towards work in this category to truly supercharge their brand promise. In selecting the work that will stand as a permanent record of excellence, my hope is to inspire both clients and creatives to push beyond their imagined limits.”

Titanium and Integrated Jury President
: Mark Fitzloff, partner and executive creative director, Wieden+Kennedy Portland.

“In 1998, I was shortlisted for an ad banner that I wrote for Microsoft. It was my first Cannes Lions award. And therefore the one that still matters most. What am I looking forward to as this year’s Titanium and Integrated Jury President? I think giving someone that same feeling would be pretty fantastic.”