Because of human-caused climate change, the seasons are at risk of disappearing throughout the world. Outdoor clothing brand, Bergans, and WWF have sent a letter to the Norwegian Minister of Climate and Environment, asking him to take the initiative for Norway to nominate the seasons of Earth to the UNESCO World Heritage List. If we get the seasons onto the World Heritage List, all 197 member countries are obligated to protect the seasons and thus implement important climate measures.

The idea comes from agency, Pol, with the help of Einar Film, Gimpville and TryApt. It is being promoted with a 2.30 minutes film that will make you think.

Its tone is not sensational. Its information is unexaggerated. Its visual metaphor is a power-cell. The film’s star is in the film is Bergans chief executive officer, Jan Tore Jensen.

Ronny Hammer, brand director at Bergans of Norway, explained, “When we were presented with the idea from our creative agency, we were thrilled. Today, all employees at Bergans are behind the project and campaign, led by our CEO, Jan Tore Jensen, who is also the frontman of the main film. We hope this will engage other brands and people out there as much as it has us. It’s a marketer’s dream to be part of such a journey.”

Historically, when getting something onto the World Heritage List leverage from the public is needed, so campaign also contains a petition asking anyone who cares about climate to sign.

As of today, the seasons check off nine out of ten criteria to get on the list. The only thing that doesn’t check is that it’s not a physical place. That is why the partners believe that the Minister of Climate and Environment must step up and challenge UNESCO to change its rules in order to protect all things that are currently on the World Heritage List, which are also threatened by climate change.

“Our first expedition was with Roald Amundsen to the South Pole in 1911,” Hammer adds, “and for over a hundred years Bergans has been involved in major expeditions around the globe. But this is our most important expedition. The new brand platform and business strategy is now all about leading and inspiring for a sustainable future. Since both Bergans and our customers are based on outdoor activities through four seasons, we have defined our purpose to saving the seasons. This is not a marketing stunt to greenwash Bergans, but a battle we will fight for years to come. The Save the Seasons campaign is the first step on this journey, so join us, share the message and sign the petition.”

 Pol creatives, Rikke Sofie Jacobsen, Anette Bellika Finnanger and Sara Marie Hoedneboe, commented, “As a creative team, we must believe that creativity can change more than sales and liking. The fact that we are all in it together with the client to do something substantial by attempting to change a big organisation like UNESCO, feels incredibly exciting – even though it might seem like a naive idea.”

Credits:

Creative agency: Pol

Creative team: Rikke Sofie Jacobsen, Anette Bellika Finnanger & Sara Marie Hoedneboe

Designers: Pia Emilie Lystad, Tom Lenartowicz & Ole Jakob Boe Skattum

Account Director: Marius Eriksen

Content Manager: Helene Svaboe

Planner: Simon Karlsson

Account Manager: Tone Boygard

Film Production Agency: Einar Film & Fortellinger

Director: Eivind Holmboe

Executive Producer: Guri Neby

Producer: Krister Svensli

Set Design: Steffi Van den Branden

DOP: John Christian Rosenlund

Editor: Magnus Evensen @ Shortcut

Sound Editor: Petter Fagelund & David Placht @ Shortcut

VFX: Torgeir Sanders @ Gimpville

Grade: Julien Alary

Music Composer: Pablo Martin Caminero

Campaign Site – www.savetheseasons.com

Production Company: TryApt

Producer: Linda Tillier

Developer: Thomas Sømoen

Designer: Emil Karlsson

PR: Johannes Fjose Berg

Client: Bergans

Chief Executive Officer: Jan Tore Jensen

Brand Director: Ronny Hammer

Head of PR: Anders Sten Nessem

Head of Design: Robert Arntsen

+ everyone in the Brand and Sustainabilty Department

WWF Norway: Denise Kohn, Petúr Níelsson, Juie Wentzel Frøland, Adam Mattison-Ward, Jon Bjartnes, Ragnhild Elisabeth Waagaard & Sverre Lundemo

StormGeo: Erlend Moster Knudsen