Afghan artist and activist, Sonita Alizadeh, has released the music video for her latest track, Can Someone Find My Friends. It’s a song with a purpose. In Afghanistan, 21 million of women and girls have been silenced. Since 2024, they have been legally forbidden from speaking, singing, or laughing in public. In the face of this injustice, Sonita Alizadeh launched an unprecedented call for “voice donations”, to which hundreds of citizens worldwide have responded.

The campaign, Donate Your Voice, born from this collaborative choir launched on TikTok, transforms public participation into a movement – lend one’s voice, amplify the message, and support, alongside UNICEF, Afghan women who have been silenced, while calling for the recognition of gender apartheid as a crime against humanity.

The initiative is the result of a collective mobilisation by Publicis Conseil, along with Prodigious, Publicis Media, and Publicis Consultants – working alongside the Leo creative network. The entire project, from strategic design to production, was conceived and executed collaboratively, including filming at Studio 61.

The new track is produced by John Foyle, known for his work with FKA Twigs, Jeanne Added, and Ibeyi. He has mixed the hundreds of voices shared across social media into a collaborative choir. The manifesto music video, supported and produced by Publicis Conseil, works to bring visibility to those being erased and was made available on YouTube on April 9. It was directed by Jean-Charles Charavin, renowned for his work on projects such as Invisible (NTO) and La Cause (Grand Corps Malade), that earned around fifteen international awards.

Conceived as both an artistic and activist work, Donate Your Voice transforms a creative gesture into concrete impact, mobilising donations for UNICEF programs in Afghanistan and advocating for the recognition of gender apartheid as a crime against humanity.

“All over the world, as in Afghanistan, millions of women are silenced by the laws of their countries. If you live in a country with freedom of expression, you can use your voice for those who cannot. This is the beginning of the resistance. Hundreds of people have already donated theirs by joining the choir of my song. Today, I pay tribute to them in my music video,” Sonita Alizadeh stated.

“Putting our creative strength at the service of such an essential cause is part of our responsibility. Born from our meeting with Sonita Alizadeh at the 2025 Cannes Lions International Festival of Creativity, this campaign illustrates what we can achieve when creativity and conviction unite,” added Marco Venturelli, global CCO/CEO Leo, CCO Publicis Groupe France & CEO/CCO Publicis Conseil.

The track and its music video direct viewers to the UNICEF platform to transform online engagement into concrete action. All funds raised will be fully donated to UNICEF’s programs. Having been present in Afghanistan for nearly 80 years, UNICEF will use these resources to support its ongoing initiatives for young girls.

The initiative aims to be as collective as possible. Everyone can contribute in their own way, by donating their voice to the choir, sharing the music video to amplify the message, or making a donation to UNICEF.

It is supported by the AXA Fund for Human Progress, which focuses on improving the conditions of women and defending their rights worldwide as one of its core pillars.

“At AXA, protecting women from the many risks to which they are over exposed has been close to our hearts for many years. We take a global approach, for example, by providing rehousing for victims of domestic violence, offering insurance products tailored to their specific needs, or supporting projects like Sonita’s through the AXA Fund for Human Progress. Her initiative helps bring the cause of women’s rights across the globe,” commented Ulrike Decoene, AXAgroup chief communications, brand & sustainability officer