Publicis Sapient and its spatial design arm, Second Story, have been appointed by ACMI to collaboratively transform the seventeen-year-old institution into a global museum of the future. The agency will work with Melbourne’s BKK Architects on the project.

At the heart of the renewed ACMI is a free permanent exhibition across two new galleries that will merge physical and digital experiences. The exhibition will explore the past, present and future of the moving image – from its beginnings in light and shadow play, to leading edge and emerging technologies such as VR and augmented reality.

The future ACMI will deliver a visitor experience in the heart of Melbourne that is on par with leading global museums, increasing digital literacy and helping audiences navigate an ever-expanding universe of content, as well as presenting and commissioning new works and artists. ACMI’s redesigned education spaces will double in size.

Katrina Sedgwick, director and chief executive officer, ACMI, stated, “We are thrilled to be collaborating with such bold and innovative companies as Publicis Sapient, Second Story and BKK Architects on a project that will firmly cement ACMI as the world-leading institution for screen culture, education and innovation. The integration of new technologies in cleverly designed public and exhibition spaces will greatly expand our reach, impact, public value and dramatically enhance the visitor experience.”

“Publicis Sapient is proud to play a leading role in this truly collaborative project that will bring rich experiences to life for ACMI visitors by seamlessly merging space and story through intuitive use of transformative technology and physical design,” added Sarah Adam-Gedge, managing director, Publicis Sapient Australia.

Keri Elmsly, chief creative officer of Second Story, commented, “As the limitless world of the moving image continues to expand in format and complexity, we need better places and tools to enable us to define our voice and place in the world. Our transformation of ACMI puts watchers, players and makers at the centre of the experience and creates the environment to convene with the best of human imagination.”

Construction of the renewed ACMI is scheduled for completion mid-2020.