…”And it won’t be in the Palais.”
Publicis intends to show how it can achieve over 127 million impressions (equivalent to the Super Bowl) for an unknown lion with the power of the largest connected influencer platform in the world.
The live demonstration of the power of creators, technology, and AI intends to demonstrate the power of Publicis’ unique influencer platform making an unknown lion the most talked-about figure on the Croisette.
Thanks to Influential powered by Captiv8, a network of more than 19 million creators, and boosted by Epsilon’s data, the live demonstration of the power of creators, technology, and AI, will show how clients can generate Super Bowl reach (over 127 million impressions) for a fraction of the price and as part of their media mix.
The operation launches on June 16, with a joint Instagram post from top wildlife influencers @shandorlarenty (9.3M TikTok, 596K Instagram) and @Pubity (40M Instagram, 17M TikTok), to introduce the lion. From there, the activation will expand across Influential and Captiv8’s network of creators, covering 90% of influencers with more than 1 million followers, and 95% with more than 5000. The Lion Tracker at Influential Beach will monitor the lion’s growing audience in real time. By the end of the Cannes Lions Festival, he will have reached big game reach.
To drive the point home, the program is backed by playful digital OOH, comparing the cost of a Super Bowl-worthy influencer buy to a Cannes week tab: a handful of business class tickets, a quarter of that beach party budget, or just a sliver of the awards entries that some flood the system with to rack up metal.
Arthur Sadoun, CEO of Publicis Groupe, commented, “With every acquisition, from Captiv8 to Influential, and every innovation, like CoreAI, we’re building a future-ready platform to help clients navigate an increasingly complex and challenging marketing landscape. At Cannes this year, we’re focused on turning AI hype into business upside — with practical, Monday-ready solutions our clients can put to work immediately.”
Credits:
Le Truc
Marcos Kotlhar: CCO
Gabriel Cheung: CCO, Digital
Cesar Marchetti: SVP, Creative Director
Corey Thorn & Rowan Mansfield: Creative Directors
Jason Gan: Associate Creative Director
Sara Knee: VP, Strategy Director
Adam Winer: Strategist
Cassandre Dupiton: VP, Director Program Management
Ryan Chong: EVP, Head of Production
Michael Lenic: VP, Executive Producer
Anders Hedberg: Senior Producer
Nic Vetter: Senior Producer, Integrated
Matthew Hsieh: Production Coordinator
PDX
Coco Caspersz: VP, Production
PXP
Paul DeAngelo: Senior Producer
Wendy Appelle: Senior Business Affairs Manager
Natalie Marcrum: Business Affairs Manager
Spencer Noble: Motion Designer
Saatchi & Saatchi
Carlos Huasipoma: VP, Account Director
Publicis Media
Kat Roberts: Associate Director, Business Applications
Jill Downing; SVP, Chief of Staff
Julia Walsh: VP, Events
Celine Beckman: Director, Event Planning
Influential
Elizabeth Petersen: Director of Account Management
Gabe Vogt: Associate Director, Creator & Campaign Strategy
Leah Butler: Associate Director, Creator Relations
Alexandra Zageris: Director Performance Media
Nefatari Cooper: Creator VIP Relations
Chloé Boss: Creator Strategy Manager
Katrina Roberts: Product & Business Applications
Abigail Didier: Associate Director of Client Success & Product Solutions
Natalie Weymouth: Marketing Manager
Christiana Collins: Creator Relations Manager
NuRun
Daniel Davis: Client Partner
Emilie Grenier St-Pierre: Senior UI Designer
Matthieu Demarque: Lead, Quality Assurance
Philippe Adam: Lead, Frontend Developer
Katherine Erickson: Lead, Content Strategy & Design
