Thinkerbell, the three-month old agency formed by Adam Ferrier, Ben Couzens and Jim Ingram, has found a serious supporter. PwC Australia has become an investor.
PwC Australia’s chief creative officer, Russel Howcroft, commented, “We took a minority interest in Thinkerbell because we wanted to give the founders the space to create the culture and build the team that they want. You don’t have to own creativity in order to access it – we’re excited about the potential of this investment.”
Thinkerbell founding partner, Ben Couzens, stated, “It’s proof of how attractive our proposition is; combining the magic of creativity and the rigour of data led insights. Jim, Adam and I are stoked to be able to use this investment as a catalyst to build a great agency.”
“It is fantastic to have an interest in one of the most exciting creative start-ups in the market,” Howcroft added. “It’s a great fit because Jim, Adam and Ben are absolutely aligned with our belief in how strategic marketing and powerful ideas can drive growth.”
PwC’s CMO Advisory business was launched in December 2016 and works with clients across brand strategy, marketing strategy, media assurance, market insights, marketing performance analytics, marketing structure and operations.
Ferrier, Couzens and Ingram’s Thinkerbell sets up home in adland Aus
