The (now) hot pink doll has infiltrated culture again in a way nobody – except perhaps Greta Gerwig and Mattel – expected. Cinema ads are running hot. But none stand out like for Regal Cinemas in the US.
The campaign’s three little pieces of movie parody madness, created by agency, Quality Meats and directed by actor, comic and former Conan O’Brien sidekick, Andy Richter, aim to lure home viewers with the full “in the moment” experience they’re missing.
The campaign is running on TV and social media in the US.
Credits:
Agency: Quality Meats
Production Company: Story
Director: Andy Richter
DP: Andrew Wehde
Executive Producer: Cliff Grant
Special FX Makeup: Kosart Studios
Editorial, VFX & Colour: 11 Dollar Bill
Sound: Floodgates Audio
Quality Meats Regal CinemasRegal Cinemas Andy RichterRegal Cinemas humour Quality Meats Andy Richter
