It’s harder than ever for emerging Australian artists to break through. A rebrand and campaign by R/GA for artist-led Australian music company and record label, One Day, backed by EMI/Universal Music Australia, intends to give them the visibility they deserve. The work underlines One Day’s unique positioning as a catalyst for local creativity – where ideas, people and influences come together to drive Australian artists forward.

“One Day is a force for voices that want to be felt as much as they’re heard. The brand we’ve built honours and creates space for artists’ dreams, in all their glory,” stated Jane Duru, creative director at R/GA.

R/GA’s rebrand includes a new logo, art direction, and a dynamic motion design system that recreates the visceral feeling of being on stage – lights up, fans moving as one, and the raw energy of a packed-out crowd. To achieve this, R/GA partnered with motion studio, Never Sit Still, to execute an ambitious idea around activating the lights to reflect every artist’s One Day,

capturing the unique shifts in pace and vibe. The same raw energy is translated directly into the new One Day website, built intentionally lean and mean so the label can move fast without losing any visual impact.

A hype film, Day One to One Day, rounds out the project.

“There is a natural tension today between the science of breaking an artist and the raw emotion of their music,” stated Ben Miles, chief design officer, APAC at R/GA. “One Day stands firmly behind the artists who dig deeper, embrace imperfection and find joy in the craft and the chaos. In a world increasingly run by predictability, this brand is a reminder that realness can’t be automated.”

Henry Cook, creative director at R/GA, added, “Our strategy was built on the reality that the path to success in Australia has never been more difficult. Our idea was simple: every artist has a One Day. We turned that into a verbal system where they name their dream out loud. Visually, we captured the feeling of performing in front of a packed-out crowd, echoing the glow of fans’ phones lighting up as they record their favourite moment.”

With a suite of light patterns that react to music and a logo countdown that anticipates the moment every artist dream of, the brand signals a level of belief designed to carry artists until their breakthrough.

One Day co-founderl Nick Lupi commented, “This is what we’ve always been about, identifying talent, helping artists develop their voice and amplifying their stories. Working with the team at R/GA has been a transformative experience by giving us a visual and verbal language that matches the ambition we have for our artists.”

Credits
Client: One Day Entertainment
Founders: Nick Lupi & Adit Gauchan
Creative Innovation Company: R/GA
Chief Design Officer: Ben Miles
Creative Directors: Henry Cook & Jane Duru
Design Director: James Miller
Visual Designers: Amy Toma & Kelly Phan
Senior Verbal Designer: Claire Rorke
Senior Video Editor: Lexie Redd
Executive Producer: Olivier Boulbain
Chief Technology Officer: Guill Rodas
Motion Design: Never Sit Still
Director &  Founder: Mike Tosetto
Creative Director: Zoe Crocker
Motion Designer: Jaron Lionel
Senior Producer: Darcy Green
Producer: Britta Fehn-Jefferey

Production & Post-Production Company: AWWW
Director: Matt Wilson
DOP: Aaron Bull
Producer & 1st AD: Yewande
Co-Producer: Shania Khoury
Artist Management: One Day