“Rankin is arguably Britain’s most successful export to the fashion industry and one of the world’s leading photographers.
His instantly recognisable work and star-studded portfolio— which includes The Queen and David Bowie — has defined decades of portrait and fashion photography.” [Business Insider]
“As a photographer, Rankin stands on the top tier. His talent and his success are unquestioned. But he is more than an artist. And the world has known thousands of talented, starving artists. Rankin is also a brave and astute, creative entrepreneur. [Capture Magazine]
“Unapologetically commercial and famously unafraid to paint a picture of the fashion industry that is not always glossy, he proves that true cultural expression will never get old.” [The Guardian]
Rankin is quite a brand. And the photographer behind the brand understands its power. He also understands the evolving nature of the creative industries and what staying on top requires. So Rankin, the man, has now become Rankin, the company. He has brought all of his businesses, Tonic Reps, The Full Service, Rankin Photography and Rankin Film, under one banner.
Rankin is now a one-stop-shop, with one easy-to-remember name. All of Rankin’s creative facets and its 80 talented people have been united into a unique agency, that covers film or photography studio services, idea generation, editorial content, brand identity, talent management and start-to-finish production.
Rankin himself is now joined by top creative professionals, Richard Pinder, ex Publicis Groupe and Crispin Porter, as chief executive officer; and Christine Jones, ex Ogilvy & Mather and WPP, as executive creative director.
The agency already has work for Samsonite, Unilever and Rolls Royce in its books. Its work for Rolls Royce completely reimagined what ultra-luxury advertising could do to stand out.
Rankin stated, “I’ve always been excited by the new so when the world started changing I just grabbed it”.
“That’s what RANKIN is about – taking Rankin’s reputation as a cultural provocateur and providing that same creative agitation for brands that need to cut through all the media clutter,” explained Pinder.
“This goes beyond providing creative ideas. It’s about helping to make brands freshly relevant to a complex world that, frankly, needs to be impressed to pay any attention,” Jones added.
https://youtu.be/FcV6yc1iaws
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