Rankin has become known of late for his provocative sensual imagery. In fact, on February 15, Rankin’s long-standing advertising client, Coco de Mer, and Sotheby’s will feature his work in their second erotic auction, Passion & Desire.
Rankin also created the film promoting the auction:
But Rankin is also a legendary creative making a major contribution to the world’s causes. In 2007, Rankin created his first campaign for Women’s Aid, a series of portraits by Grey London that highlighted the prevalence of domestic violence against women. To coincide with International Women’s Day that year, Rankin and creative agency, WCRS, created a digital billboard with the message, Look At Me, that used facial recognition to respond to the attention of passers-by. The bruises on the face of the woman that Rankin had photographed appeared to heal as more people looked at the poster.
The following year, Rankin shot a campaign for My Body Back, an initiative begun by Pavan Amara, that supports women who have been raped. And in honour of World Heart Day last year, Rankin launched a social media campaign for the British Heart Foundation, #heartforaheart.
Now Rankin has produced an ad for the Climate Coalition, that expands his own creative horizons while it does good. It’s an animated film, directed by Rankin and produced by his agency, The Full Service, with production and illustration studio, Jelly London, for Valentine’s Day.
The ad is narrated by Marcella star and British actress, Anna Friel and coincides with the Climate Coalition’s #ShowTheLove week, which aims to unite all people in showing love for our planet.
The message of the film, Love Your Home, about Rosie the Robin and her family of chicks, is that climate changes exist – you just have to look.
Anna Friel, a WWF ambassador, commented, “Every year you can feel the seasons are changing with unexpected weather. This is what climate change looks like. The world is fragile and we all have to do our bit to create a cleaner, safer place to live.
“I’ve lent my voice to the Show The Love campaign as I think it’s a great way of getting us to think about things we love which could be lost to the next generation if we don’t act to protect them.”
The Climate Coalition is made up of more than 100 organisations representing over 15 million people, ranging from groups such as WWF, the RSPB, National Trust and the Women’s Institute, and aid agencies such as CAFOD, Christian Aid and Oxfam.
The film comes after a report published by the Coalition showed the impact that climate change is having on sport in the UK, with golf courses and skiing slopes at risk and football and cricket pitches facing increased flooding.
Neil Thorns, chair of The Climate Coalition Chair, commented, “As the film shows, climate change isn’t something that’s only happening elsewhere in the world or in the future.
“We’re already seeing the effects of climate change here at home with weather patterns changing and affecting the things we love. The message of the film is that we need to act to protect those things – for ourselves and for future generations.”
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