Coco de Mer is known mostly for its overtly sexual advertising, photographed and directed by Rankin and starring Pamela Anderson.  Now Rankin, his agency, The Full Service, and Coco de Mer have taken the brand down a new road. It’s very feminine, very sensual and evocative of the Italian Renaissance Era, in which Botticelli and Titian led popular culture.

“The concept and embroidery designs focus specifically on a study into the sexually metaphorical use of fruit and flora for expressions of sensuality, temptation and seduction. The concept interprets a study into Botticelli’s infamous ‘Primavera’, a hypnotic allegory based on the lush growth of Sprint,” The Full Service commented.

Credits

Photographer: Rankin 

Executive Producer: Nicola Kenney

Producer: Christine Wright

Make Up Artist: Marco Antonio

Hair Stylist: Jonathan Connelly

Hair Assistant: c/- Jonathan Connelly Dir

Manicurist: Kelly Shenton

Stylist: Anna Hughes-Chamberlain

Stills Assistants: Jack Chamberlain, Micaela Mclucas, Ben Duah, Derrick Kakembo, Conor Clarke & Ed Aked

Digital: Neil Bennett  & Alex Gale

Art Department: Kenzie Yeo Donaldson, Amelia Tavenner, Archie Harding, Sadie Haque & Ellie Koslowsky

Rankin demonstrates his mastery of the art of seduction for Coco de Mer

Rankin & The Full Service: How’s this for a Chrissy gift from Coco de Mer?

Pamela Anderson, a vibrator and Coco de Mer lingerie. Happy Valentine’s Day from Rankin